Use what you know.
Explore existing studies through TrueDot Connect, in the AI tools you already use. Inspect the original questions, audiences, and field dates alongside the findings.
TrueDot brings together survey technology, AI, and expert researchers to help teams learn from existing evidence and run new studies.
We think we know
what people want.
But what would
change their
minds?
THE WORLD WE’RE BUILDING TOWARD
A client asks a question. A recommendation gets challenged. A decision needs to be made.
We’re building TrueDot so teams can explore existing evidence while the conversation is happening—and start a focused study when they need new answers.
Less time finding and organizing research.
More time understanding people.
HOW THE WORK COMES TOGETHER
AI agents handle more of the work. Researchers guide the questions, methods, and interpretation.
Explore existing studies through TrueDot Connect, in the AI tools you already use. Inspect the original questions, audiences, and field dates alongside the findings.
Agents help build surveys. Researchers guide the design, review the questionnaire, and oversee fieldwork. Real people provide the answers.
Examine results, check bases and comparisons, and follow the next question. Researchers guide interpretation and make uncertainty clear.
BUILT AROUND YOUR WORK
More questions than capacity?
You’re in the right place.
Understand your audience. Test a message. Back your recommendations with evidence.
Add research capacity without building a large in-house team.
Let’s talk about your next client questionBring the complex questionnaire, experimental design, or hard-to-reach audience.
TrueDot helps you turn it into a rigorous study—without building the infrastructure yourself.
Tell us about your studyIN OUR CUSTOMERS’ WORDS
“We need insights at a pace and caliber that can keep up with our own technology. TrueDot has been a valued partner that always delivers.”

“Working with TrueDot has helped us reimagine what is possible with survey-based research. Our target audience of CEOs and directors is hard to reach and harder to engage. TrueDot has transformed the survey experience for them and helped us achieve higher-than-ever completion rates, even for complex surveys.”

“We turned to TrueDot as a partner for a methodologically rigorous post-election survey. They delivered with precision, ensuring that we made our fast timetable with high-quality insights.”

“Jon founded TrueDot in part to atone for the survey industry’s sins in popularizing hard-to-use surveys. Why does this matter? Because the better the user experience, the better the data—particularly when it comes to open-ended questions. And if you’re looking to build a survey panel you can go back to repeatedly, avoiding surveys that feel like an interminable scroll can improve response rates.”

“The benefit of working with TrueDot software comes from its built-in expertise that streamlines survey design, administration, and analyses. The process is fast and efficient. The data are transparent. The resulting analyses showcase sophisticated methodology and reflect the highest-possible-quality public opinion data. I will be working with this company again.”

“Surveys are core to our operation, and when we set out to revitalize the experience for executive respondents and drive better outcomes, we turned to TrueDot. Their ideal blend of technology and expertise helped us streamline the questionnaire process and deliver sharper insights for our team.”

“TrueDot is a go-to partner for us in building next-generation tools to collect election-critical data. Their substantive and technological savvy are accelerating how we think about covering upcoming elections.”

“There are scores of vendors trying to solve various challenges in survey research, but TrueDot is the only one taking a holistic approach to improve the experience of those both conducting and taking surveys. In deadline projects, real-time weighting and cross tabs enable me to get results to my clients and get going with my analysis many hours earlier than it used to take.”
“As a political science professor whose long career centered on survey research, I have worked with countless platforms and providers. TrueDot was truly impressive in all respects. The insights were sharp, the data were clean, and the presentation of results was creative and helpful. The turnaround was also faster than any academic workflow I’ve seen—all without compromising rigor. It is a rare partner that is so responsive and gets both quality and speed right.”
“Mind-blowing on programming. Less time and more accuracy. Also, cool and fun.”
A QUESTION. A CLOSER LOOK. A MORE USEFUL ANSWER.
PUBLIC RESEARCH · 2026Five findings from Senate polls. Look beneath the toplines—and follow the questions they raise.
THREE STATES / PARTY IDENTITY
The MAGA/non-MAGA gap in Republican candidate support ranges from 8 points in Maine to 28 in Texas.
Ken Paxton
Jon Husted
Susan Collins
Likely voters · percentages within each named group · common 0–100% scale
Fox News polls · explored through TrueDot Connect
These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.
Percent within each Republican subgroup. Separate state polls; gaps describe the published estimates.
Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.
TEXAS / LOOK WITHIN THE AUDIENCE
Talarico’s support differs by 25 points between white women with and without a college degree. Among white men, the difference is 8 points.
Texas likely voters
Texas likely voters
Likely voters · percentages within each named group · common 0–100% scale
Fox News polls · explored through TrueDot Connect
These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.
Percent within each race, gender, and education subgroup. This association does not establish an effect of education.
Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.
OHIO / LOOK BEYOND THE LAST VOTE
In Ohio, 13% of 2024 Trump voters support Brown. Among 2024 Harris voters, 4% support Husted.
Support Democrat Sherrod Brown
Support Republican Jon Husted
Each dot = one percentage point. Different groups, not a net movement estimate.
Fox News polls · explored through TrueDot Connect
These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.
Different respondent groups and denominators. These percentages do not measure net voter movement. Each dot represents one percentage point, not one respondent.
Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.
MAINE / BENEATH A TIED RACE
Maine is tied 49–49 overall. Jackson has more support in the urban and suburban results; Collins has more in rural areas.
Maine likely voters
Maine likely voters
Maine likely voters
Likely voters · percentages within each named group · common 0–100% scale
Fox News polls · explored through TrueDot Connect
These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.
Percent within each geographic subgroup. “Leads” refers to point estimates; differences have not been significance-tested.
Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.
THREE STATES / TEST THE GENERALIZATION
Democratic Senate candidates have higher support among under-45 voters in Texas and Ohio. In Maine, the two age groups are closer.
James Talarico
Sherrod Brown
Troy Jackson
Likely voters · percentages within each named group · common 0–100% scale
Fox News polls · explored through TrueDot Connect
These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.
Percent within each age group. Separate state polls; not a trend or evidence that age causes a vote choice.
Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.
Insight 1 of 5: Party identity
Public Fox News polls, explored through TrueDot Connect. October 15–20, 2026. Descriptive findings, not forecasts. Explore the underlying data ↗
AI & DATA CENTERS / A CLOSER LOOK
PUBLIC RESEARCH · 2026Using it. Living near it. Seeing it in an ad. Three findings that challenge a simple story about AI.
AI USE / COMMUNITY ATTITUDES
Personal AI use ranges from 17% to 44% across age groups. Support for a new local data center stays between 17% and 20%.
Unweighted n: 321 / 321
Unweighted n: 401 / 401
Unweighted n: 502 / 502
Unweighted n: 365 / 366
Percent within each age group · 0–100% scale · bases shown as AI-use question / local-support question
Public research · explored through TrueDot Connect
These are separate questions within age groups, not a cross-tabulation of AI users’ own support.
Q28 asks, “Do you use AI agents to do personal tasks?” The chart uses “Yes.” Q38 asks, “Would you support or oppose a new data center being built in your community?” The chart uses the published support NET. The data show age-group patterns, not whether the same people both use AI and oppose data centers.
Web interviews with a weighted opt-in panel. Question and subgroup bases vary; the printed counts are unweighted. The publisher reports an overall margin of error of ±3.5 points, adjusted for weighting.
All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.
DATA CENTERS / COMMUNITY PRIORITIES
On-site power, electricity bills and water rank above permanent jobs among local opponents. Supporters give jobs a stronger relative priority.
Published importance scores, not percentages · shared 0 to +30 displayed range · four selected commitments
Public research · explored through TrueDot Connect
Full survey n = 2,007; supporter and opponent subgroup counts are not supplied on the slide.
The source asks which developer commitments would be most and least important. Scores are most minus least: a higher score means stronger relative priority. Four commitments are shown from a 15-item exercise. This is not a message experiment and does not measure whether a promise changes support. The full source includes negative scores for other commitments.
Online survey, weighted to represent U.S. adults. The report does not provide subgroup counts on the selected slide. The figures are most-minus-least importance scores, not percentages supporting a commitment and not estimates of persuasion.
Publisher’s survey background ↗
All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.
AI ADVERTISING / AGE
Two-thirds of adults under 30 view businesses’ AI-created advertising negatively—the highest share of any age group.
Percent within each age group · common 0–100% scale · age bands follow this survey
Public research · explored through TrueDot Connect
Full survey n = 3,270; the article does not publish age-group sample counts.
This chart reproduces the age breakdown reported in the publisher’s article. It is a separate survey with different field dates and age bands from the AI-use example; no numerical comparison across the two surveys is implied. These are attitudes toward AI-created advertising, not measured purchasing behavior.
Probability-based Gallup Panel web survey. The public article provides selected findings rather than full crosstabs or exact questionnaire wording; subgroup counts are not reported there.
Publisher’s survey background ↗
All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.
Insight 1 of 3: Use & local support
Independent public surveys, explored through TrueDot Connect. Different questions and samples; no pooled estimate. Explore the underlying data ↗
WRITING & COVERAGE
Public opinion analysis by TrueDot founder and CEO Jon Cohen.
TrueDot research in published reports, presentations, and press coverage.
TrueDot founder Jon Cohen demonstrates how ChatGPT, Codex and TrueDot help researchers query polling data and explore findings.
Leadership research conducted using the TrueDot platform.
Perspectives from 787 CEOs and 1,694 directors on the board–CEO relationship.
Read the reportA global survey of 2,351 senior women executives on career paths and barriers to advancement.
Read the reportHow 1,036 CEOs and 1,285 directors are navigating uncertainty and setting priorities.
Read the reportLET’S START SOMEWHERE IMPORTANT.
Bring the client question, the research idea, or the decision that deserves better evidence.
Bring us your question