TrueDot Bring us your question

Understand people.
Make better decisions.

TrueDot brings together survey technology, AI, and expert researchers to help teams learn from existing evidence and run new studies.

EVERY BETTER DECISION
STARTS SOMEWHERE.
01 / THE ASSUMPTION

We think we know
what people want.

02 / THE QUESTION

But what would
change their
minds?

What are we missing?
CURIOSITY, MEET CAPABILITY.

THE WORLD WE’RE BUILDING TOWARD

The question is
in the room.
The evidence
should be, too.

A client asks a question. A recommendation gets challenged. A decision needs to be made.

We’re building TrueDot so teams can explore existing evidence while the conversation is happening—and start a focused study when they need new answers.

Less time finding and organizing research.
More time understanding people.

HOW THE WORK COMES TOGETHER

What you know.
What you need to learn.
One connected research workflow.

AI agents handle more of the work. Researchers guide the questions, methods, and interpretation.

01

Use what you know.

Explore existing studies through TrueDot Connect, in the AI tools you already use. Inspect the original questions, audiences, and field dates alongside the findings.

02

Ask what’s missing.

Agents help build surveys. Researchers guide the design, review the questionnaire, and oversee fieldwork. Real people provide the answers.

03

Keep learning.

Examine results, check bases and comparisons, and follow the next question. Researchers guide interpretation and make uncertainty clear.

BUILT AROUND YOUR WORK

More questions than capacity?
You’re in the right place.

PUBLIC AFFAIRS & COMMUNICATIONS

Give your advice
more to stand on.

Understand your audience. Test a message. Back your recommendations with evidence.

Add research capacity without building a large in-house team.

Let’s talk about your next client question
UNIVERSITIES & RESEARCH CENTERS

Ambitious questions.
Less operational
heavy lifting.

Bring the complex questionnaire, experimental design, or hard-to-reach audience.

TrueDot helps you turn it into a rigorous study—without building the infrastructure yourself.

Tell us about your study

IN OUR CUSTOMERS’ WORDS

What our customers say.

  • “We need insights at a pace and caliber that can keep up with our own technology. TrueDot has been a valued partner that always delivers.”

    Elizabeth WilnerHead of Insights · OpenAI
  • “Working with TrueDot has helped us reimagine what is possible with survey-based research. Our target audience of CEOs and directors is hard to reach and harder to engage. TrueDot has transformed the survey experience for them and helped us achieve higher-than-ever completion rates, even for complex surveys.”

    Marketing DirectorSpencer Stuart
  • “We turned to TrueDot as a partner for a methodologically rigorous post-election survey. They delivered with precision, ensuring that we made our fast timetable with high-quality insights.”

    Jon B. GouldDean, School of Social Ecology · University of California, Irvine
  • “Jon founded TrueDot in part to atone for the survey industry’s sins in popularizing hard-to-use surveys. Why does this matter? Because the better the user experience, the better the data—particularly when it comes to open-ended questions. And if you’re looking to build a survey panel you can go back to repeatedly, avoiding surveys that feel like an interminable scroll can improve response rates.”

    Scott LeffFounder & President · LEFF
  • “The benefit of working with TrueDot software comes from its built-in expertise that streamlines survey design, administration, and analyses. The process is fast and efficient. The data are transparent. The resulting analyses showcase sophisticated methodology and reflect the highest-possible-quality public opinion data. I will be working with this company again.”

    Samara KlarProfessor · The University of Arizona
  • “Surveys are core to our operation, and when we set out to revitalize the experience for executive respondents and drive better outcomes, we turned to TrueDot. Their ideal blend of technology and expertise helped us streamline the questionnaire process and deliver sharper insights for our team.”

    Carol OrensteinChief Strategy Officer · The Conference Board
  • “TrueDot is a go-to partner for us in building next-generation tools to collect election-critical data. Their substantive and technological savvy are accelerating how we think about covering upcoming elections.”

    Scott TranterDirector of Data Science · Decision Desk HQ
  • “There are scores of vendors trying to solve various challenges in survey research, but TrueDot is the only one taking a holistic approach to improve the experience of those both conducting and taking surveys. In deadline projects, real-time weighting and cross tabs enable me to get results to my clients and get going with my analysis many hours earlier than it used to take.”

    Ken GoldsteinSenior Fellow · Association of American Universities
  • “As a political science professor whose long career centered on survey research, I have worked with countless platforms and providers. TrueDot was truly impressive in all respects. The insights were sharp, the data were clean, and the presentation of results was creative and helpful. The turnaround was also faster than any academic workflow I’ve seen—all without compromising rigor. It is a rare partner that is so responsive and gets both quality and speed right.”

    Jack CitrinProfessor · University of California, Berkeley
  • “Mind-blowing on programming. Less time and more accuracy. Also, cool and fun.”

    SVPLeading Media Polling Agency
Explore an example

A QUESTION. A CLOSER LOOK. A MORE USEFUL ANSWER.

PUBLIC RESEARCH · 2026

One question
prompts another.

Five findings from Senate polls. Look beneath the toplines—and follow the questions they raise.

THREE STATES / PARTY IDENTITY

One party. Different levels of support.

The MAGA/non-MAGA gap in Republican candidate support ranges from 8 points in Maine to 28 in Texas.

Support for the Republican Senate candidate

MAGA RepublicansNon-MAGA Republicans
Texas

Ken Paxton

10050099%MAGA71%Non-MAGA99%MAGA71%Non-MAGA050100
Ohio

Jon Husted

10050096%MAGA78%Non-MAGA96%MAGA78%Non-MAGA050100
Maine

Susan Collins

10050098%MAGA90%Non-MAGA98%MAGA90%Non-MAGA050100

Likely voters · percentages within each named group · common 0–100% scale

The receipts.

Fox News polls · explored through TrueDot Connect

These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.

ASK NEXT

What explains the difference—and what would we need to ask to find out?

Methods & limits

Percent within each Republican subgroup. Separate state polls; gaps describe the published estimates.

Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.

TEXAS / LOOK WITHIN THE AUDIENCE

“White women” is only the start.

Talarico’s support differs by 25 points between white women with and without a college degree. Among white men, the difference is 8 points.

Support for Democrat James Talarico

College degreeNo college degree
White women

Texas likely voters

10050057%Degree32%No degree57%Degree32%No degree050100
White men

Texas likely voters

10050041%Degree33%No degree41%Degree33%No degree050100

Likely voters · percentages within each named group · common 0–100% scale

The receipts.

Fox News polls · explored through TrueDot Connect

These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.

ASK NEXT

What would a message test reveal within an audience we’ve been treating as one group?

Methods & limits

Percent within each race, gender, and education subgroup. This association does not establish an effect of education.

Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.

OHIO / LOOK BEYOND THE LAST VOTE

A presidential vote isn’t the whole story.

In Ohio, 13% of 2024 Trump voters support Brown. Among 2024 Harris voters, 4% support Husted.

Senate support across the presidential divide

2024 Trump voters

Support Democrat Sherrod Brown

2024 Harris voters

Support Republican Jon Husted

Each dot = one percentage point. Different groups, not a net movement estimate.

The receipts.

Fox News polls · explored through TrueDot Connect

These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.

ASK NEXT

What do these voters see in the Senate candidates that a presidential label misses?

Methods & limits

Different respondent groups and denominators. These percentages do not measure net voter movement. Each dot represents one percentage point, not one respondent.

Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.

MAINE / BENEATH A TIED RACE

A tie can hide opposite leads.

Maine is tied 49–49 overall. Jackson has more support in the urban and suburban results; Collins has more in rural areas.

Maine Senate vote by area

Troy Jackson (D)Susan Collins (R)
Urban

Maine likely voters

10050056%Jackson42%Collins56%Jackson42%Collins050100
Suburban

Maine likely voters

10050058%Jackson40%Collins58%Jackson40%Collins050100
Rural

Maine likely voters

10050045%Jackson52%Collins45%Jackson52%Collins050100

Likely voters · percentages within each named group · common 0–100% scale

The receipts.

Fox News polls · explored through TrueDot Connect

These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.

ASK NEXT

Where does the overall result obscure the audiences a communicator needs to understand?

Methods & limits

Percent within each geographic subgroup. “Leads” refers to point estimates; differences have not been significance-tested.

Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.

THREE STATES / TEST THE GENERALIZATION

An age gap in Texas. A different picture in Maine.

Democratic Senate candidates have higher support among under-45 voters in Texas and Ohio. In Maine, the two age groups are closer.

Support for the Democratic Senate candidate

Under age 45Age 45+
Texas

James Talarico

10050062%Under 4543%45+62%Under 4543%45+050100
Ohio

Sherrod Brown

10050060%Under 4547%45+60%Under 4547%45+050100
Maine

Troy Jackson

10050047%Under 4550%45+47%Under 4550%45+050100

Likely voters · percentages within each named group · common 0–100% scale

The receipts.

Fox News polls · explored through TrueDot Connect

These are total likely-voter samples, not subgroup bases. Subgroup counts are not published.

ASK NEXT

Which differences deserve a closer look—and which could reflect sampling noise?

Methods & limits

Percent within each age group. Separate state polls; not a trend or evidence that age causes a vote choice.

Subgroup margins of error appear on the first page of each linked report. Differences are descriptive, not significance-tested or causal. The ballot question covers intended votes and ballots already cast.

Insight 1 of 5: Party identity

Public Fox News polls, explored through TrueDot Connect. October 15–20, 2026. Descriptive findings, not forecasts. Explore the underlying data ↗

AI & DATA CENTERS / A CLOSER LOOK

PUBLIC RESEARCH · 2026

AI is not
one question.

Using it. Living near it. Seeing it in an ad. Three findings that challenge a simple story about AI.

AI USE / COMMUNITY ATTITUDES

More AI use. Little more local support.

Personal AI use ranges from 17% to 44% across age groups. Support for a new local data center stays between 17% and 20%.

Two questions, by age

Use AI for personal tasksSupport a local data center
Ages 18–29

Unweighted n: 321 / 321

Ages 30–44

Unweighted n: 401 / 401

Ages 45–64

Unweighted n: 502 / 502

Ages 65+

Unweighted n: 365 / 366

Percent within each age group · 0–100% scale · bases shown as AI-use question / local-support question

The receipts.

Public research · explored through TrueDot Connect

These are separate questions within age groups, not a cross-tabulation of AI users’ own support.

ASK NEXT

What would we learn by asking AI users directly about a data center in their community?

Methods & limits

Q28 asks, “Do you use AI agents to do personal tasks?” The chart uses “Yes.” Q38 asks, “Would you support or oppose a new data center being built in your community?” The chart uses the published support NET. The data show age-group patterns, not whether the same people both use AI and oppose data centers.

Web interviews with a weighted opt-in panel. Question and subgroup bases vary; the printed counts are unweighted. The publisher reports an overall margin of error of ±3.5 points, adjusted for weighting.

All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.

DATA CENTERS / COMMUNITY PRIORITIES

Opponents put resources first.

On-site power, electricity bills and water rank above permanent jobs among local opponents. Supporters give jobs a stronger relative priority.

Selected developer commitments: most-minus-least importance score

Local opponentsLocal supporters
Generate all power on site
Keep electricity bills from rising
Use almost no cooling water
Guarantee permanent jobs above the local average wage

Published importance scores, not percentages · shared 0 to +30 displayed range · four selected commitments

The receipts.

Public research · explored through TrueDot Connect

Full survey n = 2,007; supporter and opponent subgroup counts are not supplied on the slide.

ASK NEXT

Which commitments would address local concerns—and would any actually change support?

Methods & limits

The source asks which developer commitments would be most and least important. Scores are most minus least: a higher score means stronger relative priority. Four commitments are shown from a 15-item exercise. This is not a message experiment and does not measure whether a promise changes support. The full source includes negative scores for other commitments.

Online survey, weighted to represent U.S. adults. The report does not provide subgroup counts on the selected slide. The figures are most-minus-least importance scores, not percentages supporting a commitment and not estimates of persuasion.

Publisher’s survey background ↗

All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.

AI ADVERTISING / AGE

The youngest audience is the most skeptical.

Two-thirds of adults under 30 view businesses’ AI-created advertising negatively—the highest share of any age group.

Negative views of businesses using AI to create advertisements

Ages 18–29
Ages 30–44
Ages 45–59
Ages 60+

Percent within each age group · common 0–100% scale · age bands follow this survey

The receipts.

Public research · explored through TrueDot Connect

Full survey n = 3,270; the article does not publish age-group sample counts.

ASK NEXT

Which uses of AI help a brand—and which make its audience pull away?

Methods & limits

This chart reproduces the age breakdown reported in the publisher’s article. It is a separate survey with different field dates and age bands from the AI-use example; no numerical comparison across the two surveys is implied. These are attitudes toward AI-created advertising, not measured purchasing behavior.

Probability-based Gallup Panel web survey. The public article provides selected findings rather than full crosstabs or exact questionnaire wording; subgroup counts are not reported there.

Publisher’s survey background ↗

All findings are descriptive. No significance test or causal effect is claimed. These are independent public surveys explored through TrueDot Connect, not surveys conducted by TrueDot.

Insight 1 of 3: Use & local support

Independent public surveys, explored through TrueDot Connect. Different questions and samples; no pooled estimate. Explore the underlying data ↗

WRITING & COVERAGE

What we're publishing and where it's landing.

IN THE NEWS

TrueDot research in published reports, presentations, and press coverage.

SPENCER STUART · PUBLISHED RESEARCH

Leadership research conducted using the TrueDot platform.

LET’S START SOMEWHERE IMPORTANT.

What do you need
to understand?

Bring the client question, the research idea, or the decision that deserves better evidence.

Bring us your question